1. Start with a purpose and a small problem rather than a big idea.
2. Based on what people do, not what they say they do.
3. Leverage data to get closer to users, customers or fans.
4. Can be more responsive to customer’s behaviours and needs.
5. Tap into consumer’s latent desire.
6. Connect the disconnected.
7. Create value where none existed.
8. Disrupt people not industries—changing the user’s worldview and behaviour.
9. Begin by changing a small group of people at the edges.
10.Seem obvious only after the fact
Source: http://thestoryoftelling.com/
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